Vision for Reading

A Vision for Reading in 2030 and beyond

Reading in 2030: at the heart of the region

        PEOPLE
From respect to generosity

A culturally rich family of communities

We look after each other

      PLACE
From town to city

Thriving, vibrant and sustainable

We cherish our environment

     PROSPERITY
From benefiting some to benefiting all

Driving a world-class economy

We are ambitious